Life had become too stable – families created, schools researched and houses bought all according to the grand plan. This, however, created its own issues. Those elements would not change: no wife would be swapped for a new one, the economy didn’t permit cool new houses any more, instead of a month-long space camp, the kids could explore the outer reaches of our parking strip. What could be changed would come from the working world.

Due to some changes in personnel, I was free to re-evaluate the Communica aspect of the studio. Everything was on the table because there were too many elements associated with running an office that felt binding to my creative soul. Paying for garbage and recycling felt like a drudgy chore. Filling the paper towels in the bathroom was like taking a tiny bullet to the skull. Getting away from the requirements of running a brick and mortar was required, but this meant shrinking the studio letting people go.

I considered anything and everything. Should the office get bigger? Should I take on a partner? Should I shut it down and go work for some mega-studio?

One thing I did know: I had no interest in working from home. When I first went out on my own, I worked out of the house for a miserable six months of plodding through the day. I cleaned the chandelier because it looked just a little dusty from a certain angle. I organized our Tupperware. I huffed toner. I was starved for conversation, I socially attacked my wife as she returned home from work, begging her to go out with me; She wanted to decompress from a day at the office.

A new model was in order.