Lots of people can turn to social media on an occasion like International Women’s Day on March 8 and “like” someone else’s post, reshare it or add a comment of their own. #InternationalWomensDay pic.twitter.com/uLhJTya6vE — The First Lady (@FLOTUS) March 9, 2016, “Women’s rights are human rights.” #IWD2016https://t.co/a9tkZcM2Zf, — Hillary Clinton (@HillaryClinton) March 8, 2016. How did you celebrate International Women’s Day? The content of this site is moderated by the site owner on a regular basis. International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. Remember that “diversity” should be thought of holistically. The strongest brands, however, prefer to lead with original content of their own that articulates a strong point of view while aligning with their core values or purpose. Keep in mind that different social platforms favour particular kinds of content. Here are some of the best International Women’s Day campaigns on social media. Over the past 12 months, we’ve seen the rise of the #MeToo movement, the second Women’s March and increased focus on gender equality in the workplace more broadly. Other influential brands included The Wall Street Journal, Microsoft and Mashable, according to ListenFirst Media. With diversity and inclusion at the top of many organization’s corporate agendas, it’s more important than ever that companies speak on social media in a way that’s informed, thoughtful and provides genuine value. The good news is that social channels are richer in storytelling opportunities than ever before, whether it’s using text, images, video or a combination of all three. The day also marks a call to action for accelerating women's equality. You want to weigh in on a celebration of women’s contributions to work and society? Find out more about the background of International Women’s Day by visiting here (it has been observed since the early 1900s)! International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. Today, our Cabinet ministers take over this account & explain why they’re working to make the #PledgeForParity a reality. In other words, find and talk to women of diverse ethnicities, sexual orientations and age groups. However, it was the campaign main hashtag #IWD2016 that was the most popular calling card of the day with 1.1 million tweets. The theme for this year was #PledgeForParity. Use the following tips to guide your approach: It would be easy enough to craft a tweet or other social media post that simply says, “Happy International Women’s Day! While short pieces of text with a URL back to your website or a landing page might work well for Twitter, Instagram demands a more visual approach, and links are often only available through the bio area of your company’s profile. Food can have a big impact on your mental health. We support diversity in the workplace” and leave it at that. #IWD2016 hit a peak Tuesday morning at 11:00 a.m. EST with 1201 mentions per minute. According to data from, Artist manager & writer @haleyp (6474 epm), Actress Lea Michelle @msleamichele (3105 epm), The First Lady Michelle Obama @FLOTUS (2953 epm), Actress Reese Witherspoon @RWitherspoon (887 epm), Publication Affinity Magazine @TheAffinityMag (868 epm). Among the top influencers according to Talkwalker were British pop group Little Mix, former Secretary of State and current presidential candidate Hillary Clinton, Senator Bernie Sanders, and First Lady Michelle Obama. Do you have any plans to celebrate, and if so, how? While Clinton focused on women’s rights as human rights, the First Lady took the opportunity to reinforce her commitment to education for girls. It’s International Women’s Day, and in 2018, the event may be even more important, and resonant, than ever. According to data from ListenFirst Media, #IWD2016 was used roughly 75,700 times. May we continue the fight for gender equality. Then one year later in 2015, they estimated that a slowdown in the already glacial pace of progress meant the gender gap wouldn’t close entirely until 2133.